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Creativity versus Compliance
As a copywriter deeply immersed in the world of marketing and advertising, I often find myself navigating the intricate dance of creativity and compliance. It's a world where the spark of instinctive creativity must often pass through the fine mesh of regulatory...
Brand and Marketing Strategy, know the difference
In the business world, the terms "brand planning strategy" and "marketing strategy" often intermingle, creating a tapestry of concepts that, while interconnected, are fundamentally distinct. As a professional at TEG Media, I've delved into the nuances of these...
How we find the elusive brand voice
Once upon a time ;), on a crisp autumn day in the bustling heart of the studio, the team at TEG Media gathered around the conference table. A hush fell over the room, interrupted only by the sound of the coffee machine in the background. Our mission was clear: find...
Is Your Brief Pants!?
I remember the first time I had to handle a client's brief. I thought, "This is it! This is where the magic begins." I was so excited to jump into the project. However, that brief was pants. It was vague, lacked critical details, and left me with more questions than...
The One You Wish You Made
Oh, where do I even begin? You know those adverts that stick with you like gum on the sole of your shoe? Well, Fiat nailed it with their 500S campaign, famously dubbed "Tested for Bad Boys." Picture this: it's pouring with rain, and I'm skimming through TV channels on...
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