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Brand and Marketing Strategy, know the difference

Brand and Marketing Strategy, know the difference

In the business world, the terms “brand planning strategy” and “marketing strategy” often intermingle, creating a tapestry of concepts that, while interconnected, are fundamentally distinct. As a professional at TEG Media, I’ve delved...
How we find the elusive brand voice

How we find the elusive brand voice

Once upon a time ;), on a crisp autumn day in the bustling heart of the studio, the team at TEG Media gathered around the conference table. A hush fell over the room, interrupted only by the sound of the coffee machine in the background. Our mission was clear: find...