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The website design checklist

 

There are a tonne of places to start and questions to ask when building or designing a new website for your business. The following lists are a great place to start.

We’d recommend you cut and paste the questions below and drop them into an excel or spreadsheet to check off with your chosen team (we’d like it to be us obviously!)

Hope this helps.

Background:

  • Target Audience:
    • Describe your primary and secondary audiences.
    • What are their demographics, interests, and behaviours?
  • Purpose of the Website:
    • Define the main goals (e.g., sales, lead generation, information, brand awareness).
  • Core Values:
    • List your company’s mission and vision statements.
    • Highlight any specific values you want to communicate through the website.
  • Unique Selling Proposition (USP):
    • What makes you different from your competitors?
    • Why should people do business with you?
  • Website Style and Aesthetics:
    • Describe the style (modern, traditional, minimalistic, vibrant, etc.).
    • Provide your colour palette (HEX, RGB).
  • Continuity with Existing Marketing Materials:
    • Supply any existing branding materials (brochures, letterheads, social media assets).
  • Current Website Analysis:
    • What do you like most about your current website?
    • What functionality do you want to retain?
    • List the top 3 frustrations with your current or other websites.
  • Competitor Analysis:
    • Do competitor websites have functionalities you’d like to include?
    • Provide a list of 5 websites you like.
    • Are there specific elements from other websites you wish to incorporate?
  • Prioritisation:
    • Name 3 elements most important for your new website.
    • Name 3 elements least important for your new website.
  • Dislikes:
    • What do you dislike seeing on other websites?
  • Hosting and Access:
    • Where is your website hosted?
    • Do you have full administrative access?
    • Can you provide logins and passwords?
  • Development Phase Contact:
    • Who will be the point of contact for the website development?
  • Incorporation of 3rd Party Contractors:
    • Do you wish to involve any third-party contractors or freelancers?
  • Website Maintenance:
    • Who will manage the website upkeep?
  • Budget:
    • Do you have a budget you are trying to meet?

Website Scope:

  • Web Hosting Needs:
    • Does your existing web host meet all your new website needs (space, bandwidth, databases, etc.)?
    • Do you plan to move to a new host?
    • Do you need help finding a new host?
  • Domain:
    • Do you already have a domain?
    • Do you need assistance with choosing/registering/establishing a new domain?
  • Brand Identity:
    • Do you have a logo/identity (original artwork)?
    • If not, do you require one to be created?
    • Do you have a strapline, or would you like help creating one?
  • Site Architecture:
    • Do you have a completed site architecture, or is this part of the scope of work?
  • Website Pages:
    • How many pages will the finished website have (estimate)?
  • Wireframes and Content:
    • Do you have any page wireframes ready, or do they need to be produced?
    • Is the content available to populate the site, or is this part of the scope of work?
  • Cross-Promotion Pages:
    • Will there be any pages that require linking together?
  • Content Formatting:
    • Will we be formatting your content, or do you plan to do this?
  • Training:
    • Do you or your team need training for website updates or content publishing?
  • User Actions:
    • What actions do you want visitors to take (subscribe, apply, etc.)?
  • Media:
    • Do you have specific photos/videos for the site?
    • Do you have full rights for their use?
    • Will we need to source/create any images/videos?
    • How many video/audio files will the site require at launch?
  • Customisation:
    • What customisations are needed (SEO, content overlays, customised wraps, etc.)?
    • Do you require online chat features?
  • Media Files:
    • What other media files will be needed (PDFs, presentations, etc.)?
  • Accessibility:
    • Do you want the site to be fully accessible to those with special needs?
  • Device Compatibility:
    • Are there specific requirements for viewing from various devices (notebooks, phones, watches, etc.)?
  • Multi-Lingual Features:
    • Do you wish to incorporate multi-lingual features?
  • eCommerce:
    • Do you need eCommerce or invoice management?
  • Preferred Platforms:
    • Do you have a preferred platform or system design?
  • Content Management:
    • Do you require content management?
    • Will you need multiple levels of administrative or content access?
  • Blogs and Forums:
    • Does your site require a blog or forum?
  • Password Protection:
    • Does your site need password-protected pages or areas?
    • What specific content should be behind password access?
  • Forms:
    • Do you need website forms, and if so, how many?
    • How should form submissions be gathered?
  • Social Media Integration:
    • Do you want social media sharing features or integrations?
  • Events Calendar:
    • Will you require an events calendar feature?
  • Subscription Features:
    • Do you have any subscription features?
  • Feature Prioritisation:
    • What features or sections should be prioritised?
  • Internal Search Function:
    • Will your website need an internal search function?
  • Web Analytics:
    • Do you use web analytics software, and can you provide access?
    • Current website traffic and anticipated traffic for the new site.

Additional Considerations:

  • Legal and Compliance:
    • Are there any legal requirements or compliance standards your website must meet (GDPR, ADA, etc.)?
  • Security:
    • What security measures do you want in place (SSL, regular backups, firewall, etc.)?
  • Performance:
    • Are there any performance standards or expectations (load time, uptime, etc.)?
  • Marketing Integration:
    • Do you need integration with marketing tools (email marketing, CRM, etc.)?
  • Testing and QA:
    • What is your plan for testing and quality assurance before launch?
  • Launch Plan:
    • Do you have a specific launch date or timeline?

By adding these elements to your checklist, you will ensure a more thorough and detailed planning process for designing a new business website, covering all essential aspects from initial concept to final execution.

Check out some of the websites we currently have under management.

or leave a comment below