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Do You Really Know Your Customer?

Do You Really Know Your Customer?

Embarking on a marketing campaign without a nuanced understanding of your audience is akin to setting sail without a compass. You might move forward, but are you really heading in the right direction? It’s crucial to remember that our customers are not just...
Creativity versus Compliance

Creativity versus Compliance

As a copywriter deeply immersed in the world of marketing and advertising, I often find myself navigating the intricate dance of creativity and compliance. It’s a world where the spark of instinctive creativity must often pass through the fine mesh of regulatory...
Brand and Marketing Strategy, know the difference

Brand and Marketing Strategy, know the difference

In the business world, the terms “brand planning strategy” and “marketing strategy” often intermingle, creating a tapestry of concepts that, while interconnected, are fundamentally distinct. As a professional at TEG Media, I’ve delved...
How we find the elusive brand voice

How we find the elusive brand voice

Once upon a time ;), on a crisp autumn day in the bustling heart of the studio, the team at TEG Media gathered around the conference table. A hush fell over the room, interrupted only by the sound of the coffee machine in the background. Our mission was clear: find...